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Abercrombie Printable Couponssave 25% off with Abercrombie and Fitch printable coupons in 2016, a free shipping coupon code, or printable coupons for January 2016.Get a 25% off Abercrombie and Fitch coupons, a free shipping coupon code, or printable coupons for January 2015. Limited Time Only! Free Standard Ground Shipping On All Orders $75+ Up To 50% Off Selected Styles + Free Standard Shipping On All Orders Over $150 Shop for shorts now, with prices starting from $12. Exclusions apply. Valid for a limited time. Details & Exclusions: Get 40-60% Off Entire Site. Not valid outside the US and Canada, at the Flagship location in NYC, or at all Abercrombie & Fitch outlet locations. Exclusions apply, See site for details.
About Abercrombie & Fitch (A & F)
Abercrombie & Fitch (A & F) is a premium retailer of America focuses on high-end casual wear for young consumers, and is headquartered in New Albany, Ohio, a suburb of Columbus. It has more than 400 locations in the US, and is expanding internationally. The company operates in two sub-brands: Abercrombie Kids and Hollister Co., in addition to two brand, RUEHL No.925 and Gilly Hicks, was closed in early 2010 and 2014, respectively.
Abercrombie & Fitch is notable for the use of "brand representatives" (formerly known as the "model") for hosting service customers. For its main competitors as Aeropostale and American Eagle Outfitters. His son, Abercrombie Kids, compete with PS Aeropostale, American Eagle Outfitters and 77kids of. Abercrombie & Fitch has been the subject of controversy, including allegations of discrimination, preadult sexual advertising campaigns, and promoting an elitist attitude on the basis of appearance or social status.
Marketing, advertising and brand identity
A & F is known for its excellent marketing photography by Bruce Weber of it. It is rendered to grayscale and features outdoor settings, usually with semi-nude men and women for an increased tone of sexuality. A & F casts only store employees for marketing campaigns. Casting directors from the home office travel to key A & F regional stores in the United States and to London to hold "casting calls" for employees aspiring to become the next "A & F Mirror new face ". The company encourages the casting sessions, models and its imaging in the "A & F Casting" feature online at abercrombie.com. The website also provides a gallery of current photography. Framed copy at A & F stores will sometimes name the model and store.
The brand image is very much Abercrombie & Fitch advertisement is a company near luxury concept.The international lifestyle began cultivating an upscale image after the opening in 2005 of Fifth Avenue flagship store of it alongside Prada and other luxury retailers.Having for years used high-grade materials in the construction of its merchandise and priced them at "near-luxury", A & F introduced the Trade Casual Luxury brand as a fictional dictionary term with multiple definitions such as "the best cashmere, pima cotton, and highest quality leather to create the ultimate in casual, body conscious clothing" and "implementing and / or combining time honored machinery ... to produce the most exclusive denim ..." This upscale image has allowed A & F to open stores in international high-end locations and further promote the image by pricing goods at almost double the US price.
Overall, CEO Jeffries called A & F picture a "film" as "imagination" that play out instore.Even some of the clothes given "story": "You buy into the emotional experience a movie, "Jeffries explains," And that is what we are creating. Here I walk into a movie, and I said, 'What would be the box office today? "
After a bleak earnings announcement in August 2014, the company has decided to drop the line outfit its brand icon, said elements of your brand does not resonate with your target market . The company is now shifting its marketing strategy for trendier clothes and faster production process. Some experts said the focus on retailers uniqueness made it fall out of fashion with their target market.
Abercrombie & Fitch Product
Women's Wear Daily called Abercrombie & Fitch clothing classical "neo-preppy", with a "tone and sharp images." Fashion companies have a reputation for luxury, for both design trends. There are big promotion of "Premium Jeans". In early 2010, the company has introduced a collection of leather handbags inspired design from RUEHL.
Its price is recognized as the highest among youth clothing industry.Internationally, prices almost double those in the US store. Buy analyst Chris Boring warns that the company's brand is "a bit more sensitive," one should the recession, because their specialty is goods with more preferential price necessities.Indeed, as last 2000s recession continues, A & F was clearly financially to refuse rebates or discounts offered. A & F said that doing so would "cheapen" almost luxurious image of it. Analyst Bruce Watson warned that A & F at risk of finding themselves transformed into "a cautionary tale of a store that left little success when it refuses to change with time" .A & F's year-to-year sales, a key indicator of the health of a retailer, rose 13% in September 2010, supported by an international sales strong.
Abercrombie & Fitch carries men's fragrances Fierce, Colden, and have re-branded the original cologne Woods (Christmas Floorset 2010). Perfumes include 8, Huong 41, Wakely, and the newly launched Perfume # 1 Fierce and 8 are the most severe types of perfumes on the market, because they are the scents of the overall brand.
The Company also provides credit card Abercrombie & Fitch, World Bank financial network.
Outside of the modern store design features white molding and louvers formerly black. Starting in mid-2013 and ended in early 2014, the shutters have been removed from all locations except the flagship store. The company said that the shutters had been removed in an attempt to remove the monopoly gas from stores and to experiment with the window. These pictures show typical marketing directly facing the entrance. The interior is lit with dim ceiling lights and spot lighting. Electronic dance music meant to create an upbeat atmosphere may be played at sound levels as high as 90 decibels, exceeding the corporate policy of 80 decibels and comparable to heavy construction machinery and harmful to the ears.
Abercrombie & Fitch Stores
The company operates 1,049 stores across all four brands. A & F brand has 278 locations in the United States, four in Canada (two in Alberta and two in Ontario). The company currently operates 25 stores and four store entire outlet between sixteen nations