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Adidas AG: is a multinational corporation specializing in designing and German manufacturer of sports shoes, clothing and accessories. The company has headquarters in Herzogenaurach, Bavaria, Germany. This is the company organized for Adidas Group, including sports company Reebok, TaylorMade golf company (including Ashworth), 9.1% of FC Bayern Munich and ex-Austrian Runtastic a fitness company. Besides sports footwear, Adidas also produces other products such as bags, shirts, watches, sunglasses, sports goods and other related clothing. Adidas is the sportswear manufacturer largest in Europe and second largest in the world after Nike.
Adidas was founded August 18, 1949 by Adolf Dassler, after a family feud in the company GEBRUDER Dassler Schuhfabrik between him and his older brother were soon established Rudolf.Rudolf Puma, which quickly became business rival of Adidas. Both Adidas and Puma company was still based in Herzogenaurach, Germany to this day.
Clothing and shoe design companies typically feature three parallel bars, and the same motif is included in the current official logo of Adidas. The brand name is the appropriate way uncapitalized, with the letter "a." The company's revenue for 2012 was listed at € 14.88 billion.
Adidas, like other sports brands, is said to cause consumer brand loyalty. Brand loyalty towards Adidas, Nike, Puma AG and several other sportswear brands was examined in a recent study. The study showed that consumers did not express too high loyalty towards such brands.
During the mid to late 1990s, Adidas divided the brand into three main groups with each a separate focus: Adidas Performance was designed to maintain their devotion to the athlete; Adidas Originals was designed to focus on the design of the previous brand remains a symbol popular lifestyle; and Style Essentials, which dealt with the fashion market; This is the main group in Y-3 (which is a collaboration between Adidas and famous Japanese designer Yohji Yamamoto's fashion - Y represents Yamamoto and 3 representing the three stripes of Adidas).
"Adidas is all in" is the slogan of global marketing strategy for Adidas current. The slogan aims to force all of the trademarks and brands together, present a unified image to consumers interested in sports, fashion, street, music and pop culture. It seems that the connection with the phrase "all-in" means "exhaustion" in some English-speaking countries.
"Impossible is Nothing" is the marketing slogan for Adidas mainstream earlier. The campaign was developed by 180 / TBWA based in Amsterdam but also the important work being done by TBWA \ Chiat \ Day in San Francisco - particularly for its basketball campaign "Believe in Five" .TBWA \ Chiat \ Day commissioned Zane Peach to produce images for international advertising campaigns in 2007