Aerie Coupon Codes
Take an additional 25% off at Aerie with Coupon Codes in Jan 2016 on your purchase when you buy at least 1 item from the Online Only shop. Exclusions apply. Expires on 01/10/2016 at 3:00 am PST
Promo Code: AEONLINE
Take an additional 60% off clearance + shipping is free when you spend $50 or more! Exclusions apply, see site for details. Prices reflected in cart. Ends 1/22/16.
Free Starry Boxer With Any $50 Purchase.
Aerie, stylized as aerie, is a retailer of lingerie and intimate apparel sub-brand owned by American Eagle Outfitters. The American brand targeting 15 to 25 year old female demographic. In addition to a wide range of underwear like bras and other underwear, aerie line also sells dormwear, operating apparel, loungewear, accessories and sleepwear.
The aerie brand is sold as a shop-in-shop in American Eagle Outfitters stores, online through the site American Eagle, Aerie and independent retail stores. Additionally, American Eagle Outfitters and aerie merchandise available in stores internationally franchised 82 licensees in 13 countries.
Aerie main competition in the market for lingerie demographic of 15 to 22 years old included and GapBody Victoria Secret Pink.
In February 2006, American Eagle launched the aerie lingerie, first sub-brands of the company. Stores standalone aerie first opened in August 2006 in Greenville, South Carolina and is followed by two test stores than a year later.
As of December 2010, there were 147 stores independently aerie in the United States and Canada. In 2011, the company opened ten new aerie storesand with 2% market share underwear.
Aerie outperformed the main road brand American Eagle for the second quarter and third in the 2013 financial year, despite the decline in store traffic.
"Aerie Real" is a body image campaign was launched by aerie in the spring of 2014 in response to a notice issued by American Eagle in January 2014. AEO news release that it will stop using supermodels and digital retouching your model to encourage a positive self image. The campaign features model REAL Aerie various sizes, along with beauty marks and tattoos. The movement includes a Aerie estate online tutorials that introduce cup bra size 40DD 30A through worn by models with similar body types. The personal shopping experience including adding a "Real Girl Talk" hot line with the style and fit experts.
As part of this campaign, aerie has become the first national retail sponsor for Society National Eating disorders (NEDA). Aerie is the leading donor country walks awareness program called "NEDA Walk" .The initiative to raise funds for educational programs and spread awareness about eating disorders . NEDA hold 65 annual walks in cities across the United States