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The Aldo Group (unity gain style "Aldo") is a Canadian company that owns and news of a worldwide chain of shoe and accessories store. The company was founded by Aldo Bensadoun, Montreal, Quebec, in 1972, where its head office remains today. It has grown to become a worldwide company, with nearly 2,000 stores under three banners retail: Aldo, Call It Spring / spring and Globo. Stores in Canada, US, UK, Ireland and is owned by the Group, while the international stores are franchised. The company operates a banner when the now closed Simard & Voyer or rename, shoes Christian, Access, Pegabo, Transit, Stoneridge, Locale, Feetfirst and FIRST (the US version of Feetfirst).
Aldo Shoes was founded in Canada in 1972 as a footwear concession in Le Chateau. The initial group included stores in Montréal, Ottawa, Quebec City, and Winnipeg. Aldo Bensadoun known today as a global giant shoe built his empire starting from Montréal. After four generations, the family continues Bensadoun the shoe industry. "Mr. Bensadoun never intended to follow in the footsteps of his father, a shoe retailer in Morocco and France, or his grandfather, a shoemaker in Algeria" (Strauss, 2010). Aldo Bensadoun learn Italian to communicate better with their suppliers in Italy, and finally he cut out the middlemen, who served him between Canada and the European manufacturer (Strauss, 2010). The freestanding ALDO stores first opened in Montreal, in 1987. The brand expanded in the 1980s and 1990s, with stores operating under the name Aldo across Canada. Entering the US market will be a challenge, this is a market with many Canadian companies have failed to develop. "It opened a store in 1990 in the border town of Plattsburgh decidedly unfashionable, NY, only one hour drive from Aldo Group headquarters. The store serves as a laboratory experiment where Aldo Conditions needs, marketing and leasing to prepare for an attack of the broader US "according Kuncharsky (2002). The first store outside North America opened in Israel in 1995. The brand expanded in the 2000s in Saudi Arabia in 2001, England in 2002, and Singapore in 2003. Since then, Aldo Group , with Aldo and Call It Spring / Spring banners, has expanded further on the international market.
In 1991, the company launched the "Transit" banner in Canada, which later became the "spring" when launched in the US. Five years later, they started "Feetfirst" banner which caters for an older customer. In addition the company works "Globo Shoes" towards the family market. In 2010, the company again began to grow when it is introduced, in Canada, a new store concept called "local", which will replace "Feetfirst" existing stores. "Locale" is a shoe and accessory boutique style store concept aimed at young professionals; it provides a number of brands. The company also has revived the brand Pegabo served as chain stores and are selling their own brands in Feetfirst and Locale store. In spring 2011, the brand also launched Pegabo at The Bay stores in Canada.
In 2010, the company has announced major expansion led to the large US market. The Aldo Group and JCPenney announced the launch of Call It Spring brand that will sell as a concept store in store in JCPenney stores in the United States.The concept Call It Spring is expected will have 600 shops in JCPenney by the collapse of 2011 and will be the retailer JCPenney department store brands only. The Aldo Group also announced that it has partnered with Kohl's stores to the design and manufacture of exclusive footwear products which will be sold under its own brand name and proprietary. The new product-design Aldo is to launch in Kohl's stores for Spring 2011.
The Aldo Group source 60 percent of its products in China. It also has shoes made in other centers in Asia as well as in Brazil, Eastern Europe and Italy.