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Backcountry Coupon Codes January 2016 will be here soon.
Backcountry.com is an online retailer that sells clothing and gear for outdoor recreation hiking, camping, biking, mountain biking, hiking, rock climbing, mountaineering, skiing, avalanche safety, skiing, fishing, kayaking, rafting, road, trail running, and more.
Backcountry.com was founded in 1996 with $ 2,000 out-of-pocket investment by the mate Jim Holland and John Bresee. Two start an online business with a sparse collection of cakes landslides and began selling bread from their loft in Park City, Utah under the domain name and sold the first BCstore.com BackcountryStore.com.The door restaurant, a Pieps 457 Opti-finder avalanche beacon, occurred in February 1997. The company has acquired the domain name for $ 75,000 backcountry.com in 2004.
Backcountry.com rise with incredible speed in its first 15 years. It quickly became one of a very few etailers profit and compete with REI for the lead in this category. REI never lost the lead. After rapid growth in the backcountry began to court other categories including discount and One Deal At A Time (ODAT) In an effort to regain the focus and target bargain-seekers, the company added at appropriate sites as SteepandCheap.com and consumption as the defunct Now BackcountryOutlet.com (see other remote shop below). Deeply discounted products was finally moved to the Outlet accessed from websites Backcountry.com.
May 7, 2007, it was announced that a controlling stake in Backcountry.com was sold to Liberty Media Corporation, which also controls the company QVC and other e-commerce. This is transferred effective ownership of the company to billionaire John C. Malone.
December 5, 2013, backcountry announced the acquisition of online retailer of outdoor Germany Bergfreunde.de. An established and growing presence in the market quickly outdoors Europe, Bergfreunde was founded in 2006 in kirchentellinsfurt, Germany, where the first business selling clothing and climbing gear and climbing Mountain. Bergfreunde has expanded its selection of products include equipment for hiking, camping, snowsports, and avalanche safety.
Backcountry.com launched an advocacy program funded non-traditional in 2008, which requires that the athletes push themselves and the brands they represent through social media. Athletes are responsible for funding Backcountry.com actively drive traffic to Backcountry.com through YouTube, Facebook, Twitter, Myspace, and blogs.
In an interview on Climbing.com, backcountry.com's professional management team, Jon Atencio, said: "The athletes will have new motivation to participate in the community, write reviews of products, and as though their presence is that they can - and we plan to do everything we can to take advantage of their community activities. "
The program also works as an affiliate marketing program, which provides athletes with the tools Backcountry.com to monitor and measure the impact of their online and athletes get a percentage of profits on each sale that is referred through the presence of their community