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About BodenBoden is a British clothing retailer selling primarily online and mail-order and catalog. It was founded by Johnnie Boden in 1991 as a mail-order business. The company sells in several countries, with sites for the UK, USA, Germany, and Australia. Value of Boden was estimated at £ 300 million. In 2015, Boden (which at the time had an outlet in Park Royal, London) has announced plans to open a physical store.
The company was founded in 1991 by Johnnie Boden, initially launched with eight menswear products. Clothing for women was introduced in 1992. Childrenswear series Mini Boden was introduced in 1996 by Kate Barton, who later became chief designer. The English website was launched in April 1999. In 2002, the company expanded into the US, with a website that now account for one third of total sales, which in 2012 was $ 150m. Boden's first shop opened in 2004 in Hanger Lane, London. In 2007, the brand launched a range of baby and also launches German website. In the summer of 2010, the scope of teens 'Johnnie B' was created, with sizes up to 16 years. In summer 2011, a maternity range has been launched as well as a series of petite for Boden Womenswear. Limit online component is then introduced version includes a "Party Shirt" Boden Mini series, with costumes and accessories for the wedding. In 2014 the company launched an Australian website.
The company designed a bright, patterned clothes and often fundamental problems. Its collection is made up of strips Boden for men and women, Johnnie B for older children and teens 9-16, Mini Boden for girls and boys between the ages of 1 1 / 2- 12, Baby Boden infant to three years old and scope of maternity; new collections launched each spring and fall, with the line added in summer and winter.
Prime Minister David Cameron has bought a "pair of flower £ 22 Boden itself" from the company in 2007.