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About Domino's PizzaDomino's Pizza, Inc. is an American restaurant chains and franchises pizza delivery companies internationally based Domino Farms Office Park (site owned by Domino Pizza co-founder Tom Monaghan) in Ann Arbor Township Charter, Michigan, near Ann Arbor. Founded in 1960, Domino's pizza chain's second largest in the United States (after Pizza Hut) and the largest worldwide, with over 10,000 corporate stores and franchises in 70 countries. Domino Pizza was sold to Bain Capital in 1998 and went public in 2004.
In 1960, Tom Monaghan and his brother James, bought Dominick, a small pizza shop in Ypsilanti, Michigan, near Eastern Michigan University. The agreement is secured by a $ 500 discount for payment, and the brothers borrowed $ 900 to pay for the store. The brothers planned to split the work evenly now, but James did not want to give up his job as a postman full time to keep up with the needs of new businesses. Within eight months, James traded his half of the business to Tom for the Volkswagen Beetle they used for pizza delivery. In 1965, Tom Monaghan bought two additional pizzas; now he has a total of three sites within the same county. Monaghan want the store to share the same brand, but the original owner forbade him to use the name of Dominick. One day an employee returning from a pizza delivery and Domino name suggests. Monaghan immediately loved the idea and officially renamed the business Domino's Pizza, Inc. in 1965.
Company logo originally had three dots, representing the three stores in 1965. Monaghan planning to add a new mark with the addition of each new store, but the idea quickly faded , such as the rapid growth experienced by Domino. Domino Pizza franchise locations opened his first in 1967 and in 1978 the company expanded to 200 stores. In 1975, Domino facing a lawsuit by Amstar Corporation, manufacturer of Domino Sugar, alleging trademark infringement and unfair competition. May 2, 1980, the Fifth Circuit Court of Appeals in New Orleans found in favor of Domino Pizza.
Domino stores in Himayatnagar, Hyderabad, Telangana, India.
May 12, 1983, Domino's opened its first shop, in Winnipeg, Manitoba, Canada. That same year, Domino's 1,000th store opening overall. In 1985, they opened their first store in the UK at Luton. Also in 1985, Domino's opened their first store in Tokyo, Japan. In 1995, Domino has expanded to 1,000 international locations. In 1997, Domino has opened the international position of its 1500, opening seven stores in one day on five continents. From 2007 to 2012, Domino's gradually establishing a presence in India for at least 1,000 places in 2012. By 2014 the company had grown to 6,000 international locations and has been planned to extend the birthplace of pizza, Italy. CEO Patrick Doyle in May 2014, said the company will focus on its distribution model there.
Domino's Pizza has chosen to use the business model delivery based on our tradition in China, does not alter the taste of it does not reduce the size of the pizza, and promised delivery time 30 minutes. Delivery time failed promise by China model automobile traffic stymieing delivery activities. The large size pizza deter Chinese people use a knife and fork to eat them, and the takeaway service was not popular with the Chinese people because of cultural reasons. Savio S. Chan Pinyin: Grail Shaohong) and Michael Zakkour, author of Super Chinese Consumers: What Customers Want 1 billion and how to sell it to Them, wrote that Domino's "failed miserably" in his strategy, which led to the company's "fundamental" irrelevant in China, with 40 restaurants of 2014. By May 2014 the company introduced the small restaurant in town China. Jamie Fullerton's deputy said that, the restaurant serves "solid, slightly overpriced pizza" and not unique to the Chinese menu.
In 1998, after 38 years of ownership, Domino's founder Tom Monaghan announced his retirement, has sold 93 percent of the company Bain Capital, Inc. about $ 1 billion, and has ceased to be involved in day-to-day operations of the company. A year later, the company has named David A. Brandon CEO.
Domino's Pizza icon used since 1996 until the mid-2010s in the major English-speaking countries, and are used in many other places
Outside of Domino's Pizza in Spring Hill, Florida.
Outside of Domino's Pizza store in Valdosta, Georgia in 2015 with new signage.
In 2004, after 44 years as a private company, Domino began trading common stock on the New York stock market under the ticker symbol "DPZ." Industry trade publications magazine Pizza Today named Domino's Pizza "Chain of the Year" in 2003, 2010, and 2011. In a simultaneous celebration in January 2006, Domino's opened its store in 5000 Huntley, and international store 3000 in Panama City, Panama, making a total of 8,000 stores to the system. In August 2006, the position of Domino in Tallaght, Dublin, Ireland, has become the first store in the history of Domino to achieve revenue $ 3,000,000 (€ 2,350,000) per year.As September 2006, Domino has 8238 stores worldwide, which totaled $ 1.4 billion in revenue.
Domino's menu varies by region. Domino's menu in the US now have a variety of appetizers and Italian American side dishes. Pizza is the main focus, with traditional, specialty, and custom pizzas are available in a variety of styles of crust and toppings. In 2011, Domino has launched pizza artisan-style. Additional appetizers include pasta, bread bowl, bread and oven. Menus with side dishes of chicken, breadsticks, drinks and desserts.
From its founding until the early 1990s, the menu at Pizza Domino has been kept simple in comparison with other fast food restaurants, to ensure the efficiency of delivery. Historically, Domino's menu consists of a pizza only in two sizes (12-inch and 16-inch), 11 toppings, and Coca-Cola as the only beverage choice.
The expansion occurs first menu in 1989, with the launch of the deep dish or pan pizza Domino. Introduce according to market research shows that 40% of customers prefer pizza thick crust. The launch of new products cost about $ 25 million, of which $ 15 million was spent on new sheet metal pan with perforated bottom. Domino began experimenting mega sized pizza in early 1993, starting with 30 slices, long pitch "The Dominator".
Domino's tapped into a market trend towards foods bite-size with spicy Buffalo Chicken Kickers, as a replacement for the Buffalo Wings, in August 2002. The tempura, grilled white meat fillets, similar to chicken fingers, is packaged in a custom designed box with two sauces to "warm up" and "cool" chicken.
In August 2003, Domino's Pizza has announced new first since May 2000, Philly Cheese Steak Pizza. The launch of this product marks the beginning of a partnership with the National Association of Cattlemen Beef of which beef Check-Off icons appear in the relevant advertising. Domino continues its move towards specialty pizzas in 2006, with the advent of Brooklyn Style Pizza it, featuring a thinner crust, baked corn flour for more vivid, and larger slice can be folded according to the traditional style pizza in New York-style.
In 2008, Domino is once again turn to the non-pizza fare, bread provides four style oven in order to compete with Subway toast of submarines. Marketing head for bread made various references to its competition, such as providing free bread for customers called "Jared," a reference to the spokesman of the same name the subway.
The company introduced the American Legends line of specialty pizzas in 2009, more than 40% cheese compared to the company's regular pizza, along with a variety of toppings. That same year, Domino began selling travel on it BreadBowl Pasta, a lightly seasoned bread bowl baked with pasta inside, and the Lava Crunch Cake dessert, including a crunchy chocolate shell full of warm fudge.Domino promote the dessert by flying in 1000 to supply bread at Hoffstadt Bluffs Visitor Center near Mount St. Helens in Washington state.
In 2010, shortly after the 50th anniversary of the company, Domino has changed its pizza recipe "from the crust up", making significant changes in the dough, sauce, and cheese are used in their pizzas. Their advertising campaign acknowledging previous problems with the perception of the public about the problem of Domino by tasting.
In September 2012, Domino's claims will launch a pan pizza on September 24, 2012. Following this move, the deep dish pizza was discontinued after 23 years of being on the menu.
In December 2013, Domino's Pizza, in Israel, vegetarian pizza published his first, which uses an alternative cheese from soy.
After a time of low stock in late 2009, the company's shares have risen 233 percent in late 2011. Even though the US economy has suffered and unemployment has increased, Domino has seen sales sales increased significantly through his efforts to re-brand and re-equipped with pizza.