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Zulily is an ecommerce company America. Headquartered in Seattle, Washington, Zulily sell clothing, toys, and home products. zulily was started in 2009 by Blue Nile CEO Mark Vadon and Darrell Cavens. Initial public offering of company value at $ 2.6 billion.
Zulily target audience is women who are on the lookout for unique brands and products for their children; Their audience has also been described as "tech-savvy moms young." Sales changed daily, starting at 06:00 Pacific time, and they hold no inventory. In 2016, half of Zulily orders from mobile devices. Sales usually lasts 72 hours.
In 2016, it reduced the amount of flash sales, to meet with a number of customers have been overwhelmed by the amount of merchandise from which to choose. Customer retention is a challenge to it: "flash-sale sites are straining to keep clients and implementing it could have been flooded with too many people shopping deals". Although revenues increased 29% in the first quarter of 2015 compared with the previous year, which is less of a huge increase compared to 52% in the last quarter of 2014 compared with a year earlier, the leading to reduced estimates of expected revenue in 2016.
Although the website for the company says it holds no inventory, in 2015 they arrested a number of goods in stock in order to shorten the delivery time. The company consists of a number of established brands in addition to emerging brands on which it was based entirely.
In August 2016, Zulily was bought by Liberty Interactive's QVC division for $ 2.6 billion.